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At a time when some U.S. companies are moving operations overseas, it's good to see many well-known companies still investing heavily here in the U.S. This investment not only keeps millions of American working, it also creates opportunities for new services to improve our lives.
The scope of these combined investments is remarkable. According to a recent USA Today article, the 25 companies making the largest capital investments in the U.S. spent more than $150 billion on plants, property, and equipment here in 2013. The article drew on data from a report issued this week by the Progressive Policy Institute (PPI).
These "investment heroes," as the PPI report calls them, are primarily in the telecom, energy and technology industries. AT&T was the clear winner, investing almost $21 billion last year. Verizon was second, spending about $15 billion.
The top 10 companies accounted for almost $100 billion of investment. The telecom field led all other industries with four companies investing nearly $47 billion inside the U.S.
While this "investment heroes" report has telling conclusions about corporate investment last year, what's even more striking are the long-term figures. Since 1996, according to an industry report this week, U.S. broadband providers have invested more than $1.3 trillion in network infrastructure. Total broadband investment grew to $75 billion in 2013, up almost 10 percent from 2012.
The key point about this investment involves far more than company balance sheets. It goes to the heart of America's ability to generate new services and opportunities. This is especially clear when it comes to telecom investment.
For years, I've written and blogged about how people benefit when mobile technology and healthcare services merge. The growth of mHealth offers the potential of huge improvements in both health care access and quality. For seniors in particular, new mHealth equipment offers an affordable way to continue living independently while still gaining real-time medical security.
Although this week's report did not break down investments into "wireless" and "wired" categories, there's little doubt that the industry spent billions last year to expand better, faster mobile services. That investment makes possible the dramatic improvements in medical care, especially in underprivileged and rural communities where mHealth is becoming increasingly valuable.
Of course, the benefits of expanding high-speed Internet service, especially mobile broadband, aren't confined to health care. Improved access to education and government services are two more clear-cut examples. Better wireless broadband also offers the potential of improved energy efficiency.
With economic insecurity still a concern for many, it is good to see that many companies still see the importance of investing in America. It's especially good news that such a large part of that investment is going into communication networks that will be the foundation of so many future opportunities.
Diversinet is a mobile technology company with a platform to connect and protect the last mile of patient engagement. The company's vision is to become the leader in mobilizing care coordination. Its mission is to enable care coordination through patient engagement using its patented, proven, healthcare-specific mobile technology and its expertise in mobile security.
Its MobiSecure® technology enables healthcare payers and providers, pharmaceutical companies, application developers and other healthcare organizations to enhance care coordination, while meeting all security requirements and supporting all major mobile devices and operating systems.
Diversinet was founded in 1997 and focused on secure mobile healthcare since 2009, Diversinet has invested $60 million in its award-winning technology and built a substantial patent portfolio.
What products/services does your company offer?
1. Care Coordination Engine: A mobile application development tool set with a flexible content management framework designed for secure patient engagement and two-way communication. The Care Coordination Engine enables secure, real-time communication and management of critical personal health information. Distinguishing factors include built-in advanced security features; configure once-deploy many capability spanning multiple platforms; support of smartphones, feature phones and tablets; flexible questionnaire and survey tools; and extensive ability to audit and track who does what with messages.
2. MobiSecure Software Development Kits (SDKs): A set of mobile and Web application programming interfaces (APIs) that enable customers to build custom mobile applications on top of existing apps, across multiple platforms. These SDKs provide sophisticated security features, including encryption and OATH-standards-based one-time passwords for strong authentication.
How does it work (i.e., does it work on mobile devices, cloud-based, etc., and can it be used to provide services outside of urban areas)?
The MobiSecure platform is compatible with all major mobile devices and operating systems. It supports mHealth applications used to provide services outside urban areas, wherever mobile coverage is provided.
What are the health benefits of your products/services?
Diversinet products and services are designed to help healthcare organizations rapidly mobilize care coordination and patient engagement - key transitional trends necessary to improve service and outcomes, as well as reduce costs.
Working with its partners in the healthcare ecosystem, Diversinet provides solutions that help healthcare organizations connect and protect patient health data in the last mile.
What do you think needs to be done to reform healthcare in the U.S.?
With chronic diseases accounting for $3 of every $4 spent on healthcare, the U.S. healthcare system needs to shift from episodic care to team-based patient engagement and care coordination. This trend will improve care quality and outcomes, as well as reduce costs. Mobility is critical to accelerating this transformation.
Technological advances and adoption of mobile devices represent a significant opportunity for the healthcare community to empower and activate patients. However, healthcare organizations will need to overcome many challenges, including security issues, regulation and standards, and rapidly changing and fragmented mobile environments.
Three Medical Marketing Tips for Your Online Presence
Medical Marketing | Dental Marketing Services - 3 Tips
You may have a website, a Facebook page, a blog. You have some type of online presence and you are wondering how you might use it to market your practice.
If you're new at this or just getting started, these three medical marketing tips can help you establish and build your online presence into a useful marketing tool.
Blog. There is no better way to get your presence known than to write a blog. Don't think of it as a marketing piece. Think of it as a way to share information and educate your readers.
If you write a blog...
- Have a clear point of view and share it
- Write in a reader-friendly, conversational tone
- Keep it to less than 500 words (readers have a short attention span)
- Add a question at the end to solicit input and generate conversation
- Wrap it up with a referral to your website
Keep in mind people reading your blog are looking for tidbits of advice and insight. If you can get a discussion going, you are more likely to attract more readers. Additionally, you may get clues to other topics for future blogs.
Dear Dr. However you establish your online presence, do not give medical advice online. When interacting with patients and consumers they are apt to ask medical questions specific to their particular situation. You may be tempted to respond as a gesture of good will. You're better off directing them to your website or office number. Don't put yourself in the position of potentially handing out wrong advice.
Connect. In the everyday world, it can sometimes be too easy to think of physicians as cool, clinical, and rational. We often forget the very real human element that plays an important part in patient treatment. That connection needs to carry over into world of healthcare marketing.
Make a connection through e-newsletters, personal notes, press releases, and online postings. Be involved in something you are passionate about in your community and write about it in your blog. Keep in mind you have two audiences: the patient and referring physicians. Connect with colleagues to find out what has worked for them.
Here are 3 other Medical or Dental Marketing strategies that you may find useful.
What online marketing tools have you found work best for your practice?
Founder and Chief Executive Officer
5 mHealth Questions
Would you please provide an overview of your company?
Independa offers easy-to-use, comprehensive telecare solutions for the independent elderly. Independa's best-of-breed Integrated CloudCare services enable organizations and individuals to cost-effectively help older adults remain independent longer, more safely and more comfortably.
The company, recently featured in Entrepreneur Magazine, provides services including medication and appointment reminders, support for activities of daily living, social engagement opportunities, and wireless health and safety monitoring.
Knowing how care recipients are doing in real time enables remote caregivers to serve more people, gain peace of mind and intervene if necessary.
What products/services does your company offer?
Caregiver Web App: Caregivers use this cloud-based app to set up automatic reminders for the elderly of such important events as medical appointments, birthdays, planned visits and social engagements, as well as receive alerts if something may be amiss.
Reminders may be sent by phone or email, or delivered visually. All information is consolidated to form a complete health view. The Caregiver Web App also enables the elderly to conveniently record their memories by phone.
Angela™: The Independa Angela social engagement solution, synched with the Caregiver Web App, provides a single point of communication for care receivers to help ward off social isolation.
Running on a touchscreen tablet or a computer, and coming soon to LG televisions in senior living facilities, Angela provides one-touch access to medication and calendar reminders, video chats, email, the Internet, photos, social media, games, puzzles and other interactive content. Care receivers don't need to be able to use a general-purpose computer. Angela also offers larger screen fonts, higher contrast and brighter colors geared to the needs of the elderly.
Artemis™: Artemis, also integrated with the Caregiver Web App, will help caregivers remotely monitor care recipients through such wireless biotelemetry devices as a scale, blood pressure cuff, glucometer and pulse oximeter, as well as safety and environmental sensors that can detect motion, pressure, flooding, room temperature, smoke, carbon monoxide and other conditions. Artemis is scheduled for general availability in the second quarter of 2012.
How does it work?
The cloud-based Caregiver Web App may be accessed from a desktop or laptop computer, or a tablet. It can send alerts via a landline or wireless phone or Angela.
This app combines various kinds of information from diverse sources. The Health Measures feature, which enables health data to be phoned in, is particularly helpful for the elderly in rural areas and elsewhere who do not have a wireless infrastructure or wireless devices.
Angela provides an easy-to-use and fun single point of communication for care recipients. It is managed through the Independa Caregiver Web App.
Artemis connects sensors to monitor vital signs, safety and home conditions to the Independa cloud, via a wireless hub.
What are the health benefits of your products?
Independa enables professional caregivers (e.g., home care, home health and senior living professionals) to expand their scope of services and care for more people, more cost-effectively.
Having a one-stop shop for a comprehensive array of telecare services saves time and money for professional caregiving organizations and family members.
As a result, the elderly can live healthier, happier lives while remaining independent, which means avoiding high-cost, less-preferred institutional care. For example, medication reminders help prevent falls, and those reminders as well as remote monitoring reduce hospital admissions and loss of independence.
Independa telecare provides peace of mind for all involved - the elderly, their professional caregivers and their family members.
What do you think needs to be done to reform healthcare in the U.S.?
We need to move from the current "sick care" system to a focus on wellness and preventive healthcare.
We need to do a better job of managing chronic conditions. Telecare can address these issues.
We also need to move toward more reimbursement for older-adult care and shift from private care to reimbursed care.