TECH TERMS - SEARCH ENGINE MARKETING (SEM)
What is Search Engine Marketing (SEM)?
Definition: Advertisers participate in competitive online auction to bid for purchase the optimal rank or position within search-results listings.
Bidding models vary, including pay per click (PPC), in which advertisers are charged only when a searcher clicks on their purchased term.
September 19, 2008 | Permalink | Comments ( 0 )
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