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The Author

Leroy Jones, Jr. is the creator of Talking Technology with Leroy Jones, Jr., as well as PoliticalJones.com. He is a Political Commentator and Government Affairs Consultant based in Washington, D.C. For over 20 years, Mr. Jones has worked in federal government affairs, including public service as an aide on both sides of Capitol Hill and the Clinton White House.

Mr. Jones is the host of The PoliticalJones Report with Leroy Jones, Jr. which airs on various radio stations nationwide every Monday and Thursday.

TECH TERMS - SEARCH ENGINE MARKETING (SEM)


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What is Search Engine Marketing (SEM)?


Definition:  Advertisers participate in competitive online auction to bid for purchase the optimal rank or position within search-results listings.


Bidding models vary, including pay per click (PPC), in which advertisers are charged only when a searcher clicks on their purchased term.



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