TechnicalJones.com

The Author

Leroy Jones, Jr. is the creator of Talking Technology with Leroy Jones, Jr., as well as PoliticalJones.com. He is a Political Commentator and Government Affairs Consultant based in Washington, D.C. For over 20 years, Mr. Jones has worked in federal government affairs, including public service as an aide on both sides of Capitol Hill and the Clinton White House.

Mr. Jones is the host of The PoliticalJones Report with Leroy Jones, Jr. which airs on various radio stations nationwide every Monday and Thursday.

TECH TERM: ONLINE ADVERTISING

What is Online Advertising?

Definition: Web-based equivalent of traditional advertising.

Advertisers purchase Web site real estate, typically from online advertising networks, for the purpose of displaying brand messages.

Purchasing models vary including impressions, clicks, or click-throughs to a given site and conversions; defined as downloads, purchases, etc.

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